October 2, 2013
The members of the Group for Communications from seven state institutions participated in a study visit to Great Britain from 22 to 27 September 2013. The visit was hosted by the Cabinet Office of the UK Government with the purpose of familiarisation with the methods, procedures and standards of communications of public institutions in this country. Beside the Cabinet Office, the participants also visited the 10 Downing Street, British Parliament, Cabinet’s Office Shared Communications Service, Civil Service Reform Programme, Foreign & Commonwealth Office, Department of Education, Government Procurement Service, Office for National Statistics and the Westminster City Council. The visits to these administrative bodies were focused on gaining insight into the best practices and examples of successful communications, such as strategic planning of communication campaigns, outreach towards and cooperation with the communities, citizens and interest groups, cooperation with the private sector, rationalisation and sharing of the resources, as well as on building strong capacities for communications in public administration.
This visit enabled the representatives of the Bosnian and Herzegovinian institutions to gain direct insight into the daily work of organisations which have a long tradition and a great reputation in communications not only in the UK but also worldwide. Based on the visit numerous ideas have been already developed for the improvement of communications in the B&H public administration and the inter-institutional group for communications within the Programme for Strengthening of Public Institutions will intensively work on these issues in the future.
Apart from sharing knowledge, experiences and practices, the hosts generously offered the group members many useful contacts, resources and documents which will be of extreme practical value for the future work of each group member and of the group as a whole.