July 21, 2016
Social media provide opportunities for improvement of dialogue, transparency of work and opportunuties for explaining the decisions to the citizens
— On Wednesday, 20 July 2016, a training of civil servants on use of social media in communications of the public administration bodies of BiH was held within the activities of the Programme for Strengthening of Public Institutions in BiH. Objectives of the training were to create common understanding about the potentials that the social media creates for the public institutions, to improve the capacities of civil servants in charge of communications and to develop individual institutional proposals for launching of improving social media communications.
Training was held by Ines Bulajić, who presented to the attendees from seven public institutions the challenges and opportunities that social media present to the public sector, presented good practices in public relations and social media content creation. During a practical exercise held within the training individual examples from institutions were discussed. Presentation on internet tools which facilitate the processes of managing social media presence was held by Melisa Tolja Mešić.
Elvis Mujanović, GIZ Adviser in the Programme for Strengthening of Public Institutions, presented the reasons why GIZ supports the efforts of the institutions for more effective and more efficient strategic use of social media in communications, accentuating that social media present opportunities for improvement of the dialogue of the government with the citizens, improvement of the work transparency and the opportunities for explaining the decisions taken by the public institutions to the citizens. As an example of previously provided support to the institutions in this are Elvis Mujanović presented the communications of the Directorate for European Integration – where the Programme during 2014 supported the development of the Online Communications Strategy, social media content publication plan, creation of content such as infographics and other visuals, social media advertising, organisation of a prize competition on the topic of EU integration of BiH, as well as the organisation of a social media day, i.e. first tweet-up event organised by a public administration body in Bosnia and Herzegovina.
Furthermore, Mr Mujanović presented examples of good practices from the public sector bodies in Germany as well as the social media efforts of the Programme.
Participants of the training were the representatives of the Public Administration Reform Coordinator’s Office, Directorate of European Integration, Agency for Statistics of BiH, Agency for Development of Higher Education and Quality Assurance, Civil Service Agency of BiH, Information Service of the General Secretariat of the Council of Ministers, and the Agency for the Prevention of Corruption and Coordination of the Fight against Corruption.
This training represents one of the measures within the thematic are Communications and Knowledge Management that are aimed towards the capacity development of the public institutions in the field of strategic communications and are in aligned to the objectives of the public administration reform in BiH.